Teva is an artist who hails from the beautiful island of Tahiti in French Polynesia. He is now a resident of Kealakekua Bay, on the Big Island of Hawaii, which he sees as a painter’s paradise.

Known primarily for his retro treatment of the classic travel poster, Teva is himself a collector of vintage posters. He has held a long fascination for travel posters as vehicles of dreams which combine both wonderfully aesthetic as well as evocative qualities.

Teva’s work is enjoyed and collected in numerous collections around the world.

Evocative qualities of the travel poster: an invitation to dream

Travel posters are highly collectible because they are charged with an emotional value tying us to a unique place and time. It may be a memorable place where we have vacationed and had the time of our life: every time we gaze at a beautiful travel poster, we are transported back! Travel posters are also invitations to travel which can project us to a dream destination (Hawaii) and be instrumental in manifesting a traveling adventure.

 

Aesthetic qualities of the travel poster:

More than just evocative, travel posters are also greatly decorative and perfect for interior design thanks to the aesthetic qualities inherent to the genre. As advertisements, posters have to be bold and colorful, yet have a simple design where composition is key. Indeed, posters are created within strict aesthetic parameters based in traditions ranging from classic Japanese Ukioki woodblock prints to European impressionists and early posterists.

 

Collectible character of classic travel posters:

These elements combine to make classic travel posters so highly collectible that this has given rise to specialized galleries (www.postershow.com) as well as publications (www.classicpostercollector.com).

 

For more information on the history of posters you can go these links:

www.internationalposter.com

www.wetcanvas.com